Vašulka Mediascape

The development of a fundamental electronic imaging lexicon

“Artists working directly with the technologically-charged environment of this time-based medium generated a discourse celebrating the particular processes of electronic image- construction. The video camera transforms light and sound information into the video and audio signals as waveform, frequency and voltage, which can be displayed on a cathode ray tube – a television monitor – or magnetically encoded and stored on videotape. Woody and Steina Vašulka articulated their video project in 1975 as primarily a "didactic" one, an inquiry into developing a "vocabulary" of electronic procedures unique to the construction of a "time/energy object." During the early 1970s, such artistic research into interfaced electronic tools and the new images produced was understood to be the development of a fundamental electronic lexicon, long before similar constructions would assume the role of a pre-programmed stylistic embellishment, the television industry's menu of ‘special effects.’”

Chris Hill, “Attention! Production! Audience!” in Rewind, guide for Surveying the First Decade collection, Chris Hill, curator, Video Data Bank, Chicago (1996); link: https://www.vdb.org/sites/default/files/2020-04/Rewind_VDB_July2009%202.pdf.